Aged lead list calculator

For insurance agents, mortgage and solar teams and anyone who buys aged leads: estimate how much of an aged lead list is still reachable, and what the dead numbers cost you on every campaign. Every rate is editable; nothing is stored.

Why aged lead lists go bad

  • People change phone numbers, and the older the lead, the more time the number has had to be disconnected or handed to someone else.
  • Quote and information forms can carry a fake or mistyped number, and that error stays on the record for as long as the lead is resold.
  • Aged leads are often sold more than once, so a wrong number costs every buyer a dial and nobody catches it for you.
  • A batch can mix lead ages and sources, so one file can hold both mostly reachable and mostly dead segments.
  • A low price per lead hides the cost of the dials, texts and agent time spent on numbers that no longer work.

How to get your real numbers

  1. Pull a random sample of 500 to 1,000 numbers from the aged lead file you just bought.
  2. Validate it against live carrier data with TrueSearch for Business.
  3. Enter the dead, landline and VoIP percentages you get back above.
  4. Repeat per vendor and per age bracket (for example 30 to 90 days, and older than 90 days) to see which purchase holds the most bad numbers.

Read about phone list cleaning, see the insurance lead list calculator, remove repeats with the duplicate lead remover, or check single numbers with the carrier lookup.

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Questions

Are the default rates typical for aged leads?

No. They are editable placeholders, not industry statistics. Bad-number rates depend on the vendor, the lead type and how old the batch is. Validate a sample of your own list and enter what you find.

What is an aged lead?

A lead that was generated some time ago, often 30 days to a year or more, and is resold at a lower price than a fresh, real-time lead. The person asked for a quote or information in the past, so the phone number on the record is as old as the lead.

Do aged leads have more dead numbers than fresh ones?

Usually. Numbers change over time, so a lead that is a year old is more likely to have a disconnected number than one from last week. How much more depends on the batch, which is why validating a sample of each purchase tells you more than any average.

Can I clean an aged lead file before I load it into my dialer?

Yes, if it is a CSV or Excel file. Upload it to TrueSearch for Business and download it back with each number marked valid or dead, with its line type (mobile, landline, VoIP or toll-free) and carrier.

Should I remove landlines and VoIP numbers from an aged lead list?

For texting, yes for standard landlines, because they cannot receive SMS. For calls it is your choice: a landline can still be answered. The line type column lets you split the list by channel instead of deleting rows.

Does a valid result mean I am allowed to call or text the lead?

No. Validation checks the phone number, not consent or permission to contact. Calls and texts to leads are covered by federal and state telemarketing rules, including the TCPA, and consent given to a lead vendor months ago may not cover your call or text today. Confirm your program with counsel and ask your vendor for the consent record.

Does this check consent or Do Not Call lists?

No. The calculator only estimates reachability, and a validation check covers validity, line type and carrier. It does not verify consent or check a number against Do Not Call or litigator lists. Keep your own opt-out records and use the official National Do Not Call Registry (donotcall.gov) where it applies.

This guide is general information, not legal advice. TrueSearch for Business checks validity, line type and carrier from licensed telecom data. It does not check the National Do Not Call Registry, state DNC lists or the FCC Reassigned Numbers Database. Not a consumer reporting agency; not for FCRA purposes.