Insurance lead list calculator
For agents working aged, purchased or old book leads: estimate how much of the list is still reachable and what the dead numbers cost your dial time or text budget. Every rate is editable; nothing is stored.
Why insurance lead lists go bad
- Aged leads are, by definition, collected months before you call them, and people change or drop numbers over time.
- Web form leads can include mistyped or made-up numbers that never worked.
- Some leads list a landline or VoIP number, which cannot receive a normal text if your follow-up runs on SMS.
- Old book and orphan policy lists may not have been touched in years.
How to get your real numbers
- Pull a random sample of 500 to 1,000 leads from one vendor or one lead type.
- Validate it against live carrier data (TrueSearch for Business does this in about 30 seconds per 1,000).
- Enter the dead, landline and VoIP percentages you get back above.
- Repeat per vendor to see which lead source gives you the most reachable numbers.
See phone validation for insurance agencies, check single numbers with the free carrier lookup, or read the phone list cleaning guide.
Start 7-day free trialQuestions
Are the default rates typical for insurance leads?
No. They are editable placeholders, not insurance-industry statistics. Rates vary a lot by lead vendor, lead type and age. Validate a sample of your own leads and enter what you find.
How should I set list age for aged leads?
Use the months since the lead was generated, not since you bought it. An aged lead sold to you today may have been collected many months ago.
Does this check Do Not Call or consent?
No. The calculator only estimates reachability, and TrueSearch for Business checks validity, line type and carrier. It does not scrub against Do Not Call registries or verify consent. Use the official National Do Not Call Registry (donotcall.gov) and your own consent records for that.
Why do landlines count against texting?
Landlines cannot receive text messages, so every text sent to one is wasted. For calling, a landline can still be a valid contact, so only dead numbers count as wasted dials.
This guide is general information, not legal advice. TrueSearch for Business checks validity, line type and carrier from licensed telecom data. It does not check the National Do Not Call Registry, state DNC lists or the FCC Reassigned Numbers Database. Not a consumer reporting agency; not for FCRA purposes.